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27th Annual DATOS: The State of Arizona's Hispanic Market

Monday, September 18, 2023 (8:30 AM - 11:00 AM) (MST)


27th Annual DATOS: The State of Arizona's Hispanic Market 

For over 25 years, the AZ Hispanic Chamber of Commerce has published DATOS: The State of Arizona’s Hispanic Market, the most comprehensive compilation of research on the impact of Hispanics on the Arizona marketplace. The report is unveiled at the annual DATOS breakfast, which draws over 1,000 of the state’s most influential business and community leaders. The list of prestigious past speakers at DATOS includes Dr. Michael Crow of ASU, Monica Gil of the Nielsen Company, and Chiqui Cartagena, author of Latino Boom, I & II. Last year's speakers included Dr. David E. Hayes Bautista from the UCLA College of Medicine and Senior Analyst at CNBC Ron Insana. DATOS was also proudly part of the USHCC Convention in Phoenix, AZ that same year. 

Arizona Hispanic Chamber of Commerce partnered with Vitalyst Health Foundation to provide a new lens for DATOS. This dynamic framework explores data on Arizona Hispanics with relation to the social determinants of public health including, but not limited to, education, economic opportunity, and health care. There are 12 such elements of a healthy community and every year DATOS will select one for a deep dive perspective. This year in addition to sharing data on the Hispanic population and business as we do every year, we will highlight Transportation. DATOS provides a comprehensive overview by subject matter experts.

Introducing this year's speakers:


  • Javier Soto, Anchor & Reporter, ABC15 Arizona

Keynote Speakers 

  • Christopher Diaz, Chief of Staff, Office of the Secretary of the Navy 
  • Jennifer Toth, Director, Arizona Department of Transportation (ADOT) 


Panel Moderators 

  • Monica Villalobos, President & CEO, AZHCC & Paul Padilla, Director, Market Intelligence, AZHCC 


  • Alec Thomson, Executive Director, Arizona Lottery 
  • Francisco Avalos, Public Policy, Manager, Southwest, Lyft 
  • Jorge Mendoza Yescas, Consul General of México in Phoenix 
  • Mario Paniagua, Deputy City Manager, City of Phoenix 


DATOS is a must-attend event for all corporate and small business professionals interested in reaching the fastest-growing segment of the Arizona market. This has become one of our largest and most anticipated events, not one you want to miss! For event sponsorship opportunities, visit This exclusive opportunity allows you to highlight your support and commitment to the Arizona Hispanic Business community. 

We look forward to your participation at this year's 27th Annual DATOS: The State of Arizona's Hispanic Market! 

Symphony Hall
75 N 2nd St
Phoenix, AZ 85004 United States
Event Contact
Adriana Acedo-Campillo
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Monday, September 18, 2023 (8:30 AM - 11:00 AM) (MST)

Registration & Mini-Expo: 8:30am-9:30am 

DATOS Program: 9:30am-11:00am 

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