Social Media Marketing Workshop from Facebook with AZHCC and Digital Promise [Course 3 of 4]
The Arizona Hispanic Chamber of Commerce is thrilled to partner with Digital Promise and Facebook to offer this 4-week Social Media Marketing Workshop. This workshop is free for everyone and open to the public. Whether you’re an entrepreneur, a young or seasoned professional, or a college student, or if you’re just curious about digital marketing, Facebook and Instagram, come join us!
In the workshop, students will learn the basics of social media marketing using Facebook and Instagram and have the opportunity to earn four micro-credentials (digital badges) that demonstrate the skills they have learned. Workshops are designed to be short, hands-on, and practical. Students who plan on taking this workshop should expect to attend all sessions with the goal of obtaining the micro-credentials.
Over four weeks, students will develop a Facebook page and Instagram account for a local community organization or business of their choice (it can be your personal organization/business); use that page to create awareness, drive traffic, and/or attract customers; and create ad campaigns in support of that page or account.
The workshop is organized into four modules that take students through the skills they will need to do basic social media marketing for an organization or business. After each module, students can earn a micro-credential. Those four modules are:
- Social Media Marketing Basics
- Marketing with Facebook Pages
- Marketing with Facebook Ads
- Marketing with Instagram
Please note that attendees should be prepared and must attend each session. Sessions will be held on February 27, 2019 through May 8, 2019 from 4:00 to 6:00 PM.
● Social Media Marketing Basics - February 27, 2019 | 4:00pm-6:00pm | Hera Hub
● Marketing with Facebook Pages - March 27, 2019 | 4:00pm-6:00pm | BBB
● Marketing with Facebook Ads - April 24, 2019 | 4:00pm-6:00pm | BBB
● Marketing with Instagram - May 8, 2019 | 4:00pm-6:00pm | BBB
Online registration is required to attend. We look forward to see you there!