8th Annual Power of the Purse

Tuesday, March 5, 2019 (2:30 PM - 5:30 PM) (MST)



Harnessing The Power of Choice Through Financial Empowerment

#POWEROFTHEPURSE19 is hosted annually by the AZHCC Latina Business Enterprises Group. The event celebrates women in business and brings together 400+ guests to highlight the growing economic impact of women-owned businesses. Power of the Purse will also highlight the work of Arizona Women’s Education and Employment. We look forward to seeing you at the Desert Botanical Garden! 

The theme of this year’s Power of the Purse, “Harnessing The Power Of Choice, Through Financial Empowerment" will focus on how women and entrepreneurs can all achieve financial independence.


Allison Rodriguez will be our emcee for the event. She is a multimedia journalist on ABC15. She joined the ABC15 Forecasters team in December 2012 after spending several years covering severe weather in the Midwest.

Ileana Musa is our Keynote Speaker. She is Morgan Stanley's Private Banking Group Managing Director, Head of International Banking & Lending. In this role she leads the strategy to deliver comprehensive cash management and lending solutions to international clients in International Wealth Management.

We will also have a panel with leading subject matter experts.

  • Jane Rojas, Senior Vice President - Financial Advisor, Morgan Stanley
  • Lorena Valencia, Founder and President, Reliance Wire & Cable
  • Marcos Gonzalez, Founder and Managing Partner, VamosVentures
  • Joy Lubeck, Founder & Principal, Lead Fully
  • Lorena Van Assche, Shareholder, Ryley, Carlock & Applewhite

Your registration includes a complimentary entry to the garden.  Experience "Electric Desert" exhibition in the garden. To learn more click here.

Each guest will receive 1 complimentary swag bag! The 2019 Power of the Purse is presented by the Arizona Hispanic Chamber of Commerce - Latina Business Enterprise Group. For more information on sponsorship opportunities visit http://bit.ly/POP19Sponsorship or call Elizabeth Flores at (602) 294-6081 or email ElizabethF@azhcc.com.

We look forward to seeing you at Power of The Purse 2019! Make sure to check-in and tag us on social media! #AZHCC 


1201 N. Galvin Parkway
Phoenix, AZ 85008 United States
Event Contact
Elizabeth Flores
Annual Event
Registered Guests
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