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DATOS: The State of Arizona's Hispanic Market

Monday, October 3, 2022 (6:30 AM - 9:00 AM) (MST)


26th Annual DATOS: The State of Arizona's Hispanic Market 

We are excited to announce that DATOS will be part of the United States Hispanic Chamber of Commerce (USHCC) National Conference–Opening Breakfast Session. The USHCC Conference will be held in Phoenix, AZ from October 2-4, 2022, at the Sheraton Phoenix Downtown. 

Please note that if you only plan to attend DATOS, you will need to register with the AZHCC.

If you plan to attend DATOS and the entire conference, you will need to register with the USHCC at

Announcing Our 2022 Speakers!

Event Features:

  • Keynote Speakers
  • Light Breakfast
  • Access to USHCC’s “Nuestros Negocios Lounge and Exhibit Hall” 
  • All attendees will receive access to have the latest DATOS report and all previously released AZHCC research publications.


For over 25 years, the AZ Hispanic Chamber of Commerce has published DATOS: The State of Arizona’s Hispanic Market, the most comprehensive compilation of research on the impact of Hispanics on the Arizona marketplace. The report is unveiled at the annual DATOS breakfast, which draws over 1,000 of the state’s most influential business and community leaders. The list of prestigious past speakers at DATOS includes Dr. Michael Crow of ASU, Monica Gil of the Nielsen Company, and Chiqui Cartagena, author of Latino Boom, I & II.

Arizona Hispanic Chamber of Commerce partnered with Vitalyst Health Foundation to provide a new lens for DATOS. This dynamic framework explores data on Arizona Hispanics with relation to the social determinants of public health including, but not limited to, education, economic opportunity, and health care. There are 12 such elements of a healthy community and every year DATOS will select one for a deep dive perspective. This year in addition to sharing data on the Hispanic population and business as we do every year, we will highlight Economic Opportunity. DATOS provides a comprehensive overview by subject matter experts.


DATOS is a must-attend event for all corporate and small business professionals interested in reaching the fastest-growing segment of the Arizona market. This has become one of our largest and most anticipated events, not one you want to miss! For event sponsorship opportunities, visit This exclusive opportunity allows you to highlight your support and commitment to the Arizona Hispanic Business community. 

This year we are moving from table to auditorium style seating. Tickets will be sold on an individual ticket basis.

We look forward to your participation at this year's 26th Annual DATOS: The State of Arizona's Hispanic Market! 

Sheraton Downtown Phoenix
340 N. 3rd Street
Phoenix, AZ 85004 United States

Phoenix Grand Ballroom

Event Contact
Adriana Acedo-Campillo
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Monday, October 3, 2022 (6:30 AM - 9:00 AM) (MST)

6:30-7:30am Registration & Light Breakfast

7:30am-9:00am DATOS Program

Nuestros Negocios Lounge and Exhibit Hall will be available for DATOS attendees starting at 7:00am!

Educational Event
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